It also believes that it is necessary to have the ability to quickly and accurately grasp customers' situations and demands, and to reflect such in new businesses. Toyota believes that it would be difficult to achieve such kind of business-model innovation on its own. In response to these changes, Toyota, centered on owned media such as the Toyota Times, has been conveying "Toyota's true self" directly to its customers and other stakeholders, as it pursues initiatives to innovate communication out of a need to provide the utmost in trustworthy information.įurthermore, with advances in such areas as CASE (connected, autonomous, shared, electric) and Mobility as a Service (MaaS), and looking ahead to a society that gives birth to value by using information to link all things and services that support people's ways of life, Toyota has begun, through such initiatives as Woven City, the challenge of becoming a company that "mass produces" happiness. In tandem, the methods for information transmission are also diversifying.
(Delphys), announced today their intention to launch a new business structure, effective from January 2021 (scheduled), for innovating marketing and creating mobility businesses.ĭue to the rapid proliferation in recent years of blogs, social networking services, and other forms of social media, the main conveyors of information now include not only members of the mass media but also a diverse range of entities such as individuals and companies. (Dentsu), together with Toyota subsidiary Delphys Inc. Toyota City, Japan, September 16, 2020―Toyota Motor Corporation (Toyota), Dentsu Group Inc.
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