In this guide, we’ll take a closer look at color theory and talk about why it matters for web design. The good news is that there are some basic rules you can apply when choosing colors-these rules are known as color theory.
Every choice you make involving the colors you use on your website has an effect on website visitors, so getting the colors right is vital. Some colors don’t work together, and you have to consider how the colors of your website affect readability. People associate colors with brands, so it’s crucial to make sure you choose a color scheme that fits your brand.Īs simple as it might seem, picking the best colors for your website can actually be a little complicated. Whether you’re talking about your logo, your website, or the products you make, choosing the right colors is important to form a solid brand identity.
The science behind colors is known as color theory, and it has to do with the way colors look together, the way they affect our brains, and more. You might have noticed that you’re drawn to decorating with certain colors in your home, or that you have a tendency to buy products of a certain color. Looking at different colors can evoke different emotions some colors make you feel happy while others make you feel melancholy. You might not think much about the colors you choose for your website or your logo, but colors affect people in many ways.
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